Our vocabulary has changed, hasn’t it? PPE, ventilators, lockdowns, tracing, flattening the curve and more are part of the new world. COVID-19 and the actions taken around the country are affecting everyone, including those of us who live in the decoration and promotional products markets. The most obvious effects are those on the pace of business and the financial impact of a sudden drop off in sales. Much has been written about that.
I invite you to think about something else that you may not have realized yet. I had been giving much thought over the past year to where we have been headed as an industry. What I have been seeing is the confluence of two major forces: